My brand is an alternative to the awful fast fashion giants that are polluting our planet and severely underpaying their workers. I’m only one woman but I’m determined to do as much as I can to make fun fashion fair for all.
To use only sustainable, deadstock, remnant and organic fabrics.
To work exclusively with environmentally-friendly dyes.
To design fashion that’s made to last.
To create minimal wastage.
To always work ethically.
To have 100% recyclable, reusable or biodegradable packaging.
To make and post out all my clothing myself*.
*My organic cotton T-shirts are the only items I don't make myself. I instead work with a UK supplier who uses OEKO-TEX certified water-based inks (which contain no harmful chemicals) and 100% organic Indian cotton (certified by the Global Organic Standard). The factory also provides a fair wage to its workers in India.